Amazing Anemones

Amazing Anemones

This season we’ve given new life to our classic floral prints by turning our creative attentions to brand new blooms, from magnificent magnolias to plush peony blossoms and painted pansies. One of the stars of this season’s flower show is the amazing anemone. We fell for their simple, open shape, softly textured centres and layers of pretty petals, so you’ll find them scattered, striped and bunched throughout the collection. Here’s hero Windflower Bunch print to set the scene…

 

 

The name anemone comes from the Greek word for wind, which gives anemones their other name: windflowers. This pretty name was the perfect match for the equally pretty posies that make up our latest floral bunch design. Including anemones and pretty hedgerow blooms gives Windflower Bunch a twist on our classic bouquet florals, as does our playful use of colour. An eye-catching mid blue is always a popular choice for our bags, and Windflower soft teal fits the bill perfectly. We’ve kept the rest of the colours simple, with pink, mustard yellow and deeper blue blooms and tonal leaves, and used a similarly stripped back palette for the navy accessories and fashion colourways; the subtle washes of colour pop against the dark background. There’s also a sporty charcoal version exclusively for our Health & Happiness activewear and accessories.

 

ANEMONES

 

We love Breton stripes and we love flowers, so what could be lovelier than a combination of the two? Look closely and you’ll see that these stripes were actually drawn to resemble ribbons with pretty looped edges, then scattered with bold, beautiful anemones. We’ve brightened up classic blue and white stripes with coral pink blooms – find Anemone Stripe navy on dresses, skirts, bags and tech. Grey and yellow is another favourite spring colour story that we’ve used on sweatshirts and sweet jersey dresses.

 

ANEMONES

 

The same Scattered Anemones star in our print of the same name, minus the stripes! A smart navy background with tonal blue blooms makes this print the perfect travel buddy. Take a trip with cabin-ready luggage and travel accessories to match.

 

ANEMONES

 

Ready to discover more amazing anemones? Shop Windflower Bunch here and Scattered Anemone and Anemone Stripe here. Discover more SS17 prints here.