Have you spotted the new arrivals from our latest collection that have just landed? We’re ushering in the new season with a bolt from the blue: a handful of bold, beautiful prints coloured in shades of blue, including our latest print love letter to our hometown. Prepare to fall in love with London Toile.
We searched for the subtle beauty in our iconic city to create this hand-painted, beautifully impressionist print, which combines familiar stalwarts from our London print family, like double-decker buses and Big Ben, with new landmarks including St. Paul’s Cathedral, the Shard and Trafalgar Square’s lion statues. London Toile uses our new blue and white colour palette but with added flecks of green foliage, to both give a different view of London through its many trees and tie the print back to the country scenes of the traditional French Toile de Jouy prints that helped to inspire it. We love the print’s blend of modern cityscape and unspoilt nature – look out for ducks paddling in the park, too.
Wear your love of London with fresh London Toile fashion and accessories – there’s a beautiful fit and flare, tie waist skirt and dress cut from cotton sateen and a pretty shawl to top off your look. Our classic book bags and backpacks are made for everyday – pop a matching zip purse and foldaway shopper inside, plus a brolly for those inevitable London showers! Dress your desk with a notebook and pencil case, and sip your morning brew from a generous London Toile mug. There’s a little bit of London for everyone!