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Cath Kidston is a joyful British brand with prints that spark memories and products made for real life. Gifts that pass the joy on. We were born in a small shop in Notting Hill in 1993 and today we're a global life and style brand in over 40 countries worldwide. We exist to inspire the everyday optimist.
Our History
Cath Kidston prints are entwined with British culture. It's from our studio in the heart of London that we take classic items and reimagine them with a smile. It's British design with a playful twist – a double oven glove in a button spot print, a duster coat dressed in gingham. Our prints themselves celebrate icons of our culture, like London red buses, English garden roses (which you'll find painted on mugs of tea all over). Even our optimism is distinctly British – more dancing in the rain than assuming it won't rain at all. We use our heritage to reflect, but also to look forward into a bright future.
Postcard-worthy moments
1993: Cath opened her first shop in London's Notting Hill and draws her first signature print, the Antique Rose, that would come to life as a wallpaper.
1999: Cath publishes her first design book, Vintage Style
2006: We launch the brand in Tokyo. (Soon to be followed by Taiwan and Thailand)
2008: Cath Kids becomes a full collection. Our fashion shoots become a whole lot cuter
2010: Cath received an MBE for services to business from the Queen.
2012: We celebrate the London Olympics with our "Be a Good Sport" collection
2013: On our 20th birthday, we open our London flagship store just in time for Christmas. You'll still find us on Piccadilly today
2015: We bring the brand to Korea, Malaysia and the Middle East
2017: Our first ever Disney print collaboration, for Winnie the Pooh's 90th anniversary, sells out
2020: We become a digital-first business and reimagine our flagship store after global lockdown
Our truths
A British heritage brand
Hand-drawn prints that spark memories
Products made for real life
Gifts to pass the joy
We are a British Heritage Brand
Cath Kidston prints are entwined with British culture. It's from our studio in the heart of London that we take classic items and reimagine them with a smile. It's British design with a playful twist – an ironing board cover in a pop of cheerful print, a timeless tea-dress with a twist of the unexpected. Practical products made to love and made to last. Our prints themselves celebrate icons of our culture, like London red buses, English garden roses (which you'll find painted on mugs of tea all over). Even our optimism is distinctly British – more dancing in the rain than assuming it won't rain at all. We use our heritage to reflect, but also to look forward into a bright future.
Our hand-drawn prints spark memories
Ever heard an old song and been transported back to a carefree time? Tasted something and instantly remembered a moment from your youth? You feel lighter, happier, safer – and carry it with you. Research shows nostalgia can even make people feel warmer on a cold day. Our hand-drawn prints are designed to help our customers stop and smell the roses. To light up that playful side they didn't know was missing. Our team of in-house artists spend months dreaming, drawing and designing new stories which spark memories – of happy times, nature-filled afternoons, and the quirks that make us distinctly British. We believe those happy memories propel us forward to shine. They inspire our creativity as a team and our customers to be everyday optimists.
Our Signature Prints
We make products for real life
Our sunny staples are made for real life – the running around latte-in-hand kind of life. Our products are portable sunshine and a reminder to find the unexpected joy in the everyday. With Cath Kidston, school runs with your favourite tote turn into an adventure with the kids. Supermarket trips with your shopper sparkle with a kind of magic. A rosy mug transforms tea time into a rosy afternoon. What we create is made to last, with prints that make a lasting impression.
Our gifts are a way to pass the joy on
If our products are a way to find unexpected joy in the everyday, giving a gift from Cath Kidston is how you pass that joy on. To brighten up someone's day and inspire the next everyday optimist. Throughout our history, we've always been a gifting destination with presents big and small. Glorious hampers for Christmas morning, cosy pyjamas for birthdays in bed. Have-forever mugs and pick-me-up keychains. Socks to stuff in stockings. For special occasions, any occasion and just because.
Backpacks, totes, shoppers, cross-body and overnight bags
Leather wallets, purses, washbags, tech and travel accessories
Dresses, tops, bottoms, outerwear, pyjamas and shoes
Bedding, dining, gardening, kitchen, stationary and pets
Clothing and accessories for baby 0-24, boys and girls 3-12 years old
Cath Kidston Values
Imagination and Curiosity
To foster creativity, we keep our minds open and let our imaginations run wild.We follow ideas wherever they may lead, often calling on memories and childhood curiosity to bring out our playful side.
Ambition and Accountability
We are confident with decisions, passionate about our goals and ambitious in our mission to inspire everyday optimists. In the face of adversity we hold ourselves accountable and show our strength and resilience.
Authenticity and Ethics
We stay true to our identity as a joyful British brand, and never proclaim to be anything we are not. We value integrity and set ourselves goals through our Cath Cares initiative in key areas such as sustainability and diversity.
Inclusivity and Warmth
We welcome everyone into the Cath Kidston community, value collaboration and build relationships on a mutual respect and trust. We value diversity within our teams and celebrate all identities.
