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Flagship Assistant Manager


Reports to:  Customer Experience Manager


  • To Brighten up the Day of our people and our customers by taking responsibility for the visual merchandising and customer experience management of a specific Department  and ensuring the sales and customer experience builds brand loyalty and maximizes profitability.

  • Builds and develops a motivated team and supports to a culture of continuous learning.

Direct Reports:

  • Department Team

Key Accountabilities and Responsibilities

Business Management

  • Continually strives to achieve the Flagship Department based targets on a daily, weekly and monthly basis

  • Provides KPI and financial reports and analyses daily, weekly and monthly with the Department.

Customer Experience

  • Creates a warm, friendly, cheerful and fun Cath Kidston home away from home environment in store and with all interactions with customers

  • Works closely with the Visual Merchandising Manager, the Customer Experience Manager and the Operations Manager  to deal with all customer requests, orders and complaints swiftly and efficiently to maximize the customer experience

  • Strives to ensure that the Cath Kidston way to SELL (The Brighter Retail Programme) is continually progressed and monitored through the team within the store to enhance the customer experience

  • Consistently promotes all aspects of the Cath Kidston brand, image and business at all times with enthusiasm and positivity by leading by example with the team and with our customers

Leadership and Talent Management

  • Trains and develops the Department team to enrich the success of the store and to maintain a positive, motivated team environment

  • Delegates daily, weekly and monthly tasks to the team and continually monitors results

  • Sets the team SMART objectives and continually monitors achievements, providing feedback to drive performance on an on- going basis

  • Ensures the team receive on going feedback on their performance and conducts twice yearly appraisals

  • Develops a talent map and succession plan for the Department  to ensure internal development of team members

Retail Operational Excellence
Visual Merchandising

  • Works alongside the Visual Merchandising  Manager and the Customer Experience Manager to ensure the delivery of excellent product presentation and to ensure the highest standards of visual merchandising at all times within the Department

  • Ensures the delivery of high standards of visual merchandising at all times in the Department  which are commercially viable and continually reviewed for their visual/commercial impact.

Marketing & Event Management

  • Ensures all Flagship Marketing Events and Promotions for the Department are thoroughly planned and executed effectively and to the highest standards

  • Monitors continually the correct usage of Data Capture facilities with the team.

Security, Health & Safety

  • Works with the Operations Manager to action Department Health & Safety systems & processes to protect the team and our customers.


Commercial Acumen
Customer Focus
Operational Excellence
Leadership, Team working and Talent Management
Developing Others
Personal Effectiveness
Communication and Interpersonal Skills
Drive & Initiative
Results Orientation
Planning & Organising

Performance Indicators

Flagship Balance Score Card

Sales V LY & Target
Achieving stock loss targets
Controllable Costs budgets
Mystery Shopper targets
Meeting and excelling company set  objectives and targets on a monthly and annual basis
Data Capture targets
Appraisals and The Brighter Retail Programme


To apply for this role please send us a copy of your CV and a covering letter stating salary expectations to:


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