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Bright Side Stories - Cath Kidston
Cropped shot of a model in a printed dresses from the Cath Kidston Autumn '22 collection, holding a matching backpack

Bold and Bright: Your Bag Colour Guide

Dressing to boost your mood, also known as dopamine dressing, is here to stay, with more of us than ever deciding to dress for ourselves and being bold and happy with our fashion choices, rather than slavishly following trends. Consequently, bright colours and fun prints are also here to stay, whatever is shown on the catwalks each season. If you’re new to this mood-boosting mode of dressing, and not ready to dress head to toe in bright colours, you can focus on your accessories.

And is there any accessory more important than our bags? We couldn’t leave the house without them – they’re essential, which means they’re a great way to brighten up your look and add some colour to it. Here, we have the ultimate guide to being bold with colour and style through your choice of bag.

Bold Colours or Prints?

There are lots of different bag styles out there, but we’re going to focus on bright colours, interesting prints and statement shapes. All three are great ways to put a smile on your face and add some fun to your outfit.

Bright colours can stand out against a more muted outfit, but so can a beautiful hand-painted print. You might even find that your unique printed crossbody bag is a conversation starter amongst friends, or even with perfect strangers, while you’re out and about.

A flay-lay shot, showing a selection of three women's trainers from the Gola X Cath Kidston collaboration


What Colour Bag Goes with Everything?

Here at Cath Kidston, we don’t believe in the old rules of matching certain colours or only sticking to one print. We’re here to tell you to throw out the rulebook and embrace a look that feels like you – whether that’s floral and spot prints together or clashing pink and red.

The saying goes that blue and green should never be seen, but we totally disagree – you could don a blue dress and then pair it with a green printed shoulder bag, and blue and red is also a great combo. If you want to know what colour bag goes with a red dress, we recommend contrasting it with a sunny yellow or a bubblegum-pink printed bag.

Don’t feel like you need to be limited to block colours either – we have a range of multi-coloured hand-painted prints that are as uplifting as they are beautiful. Our Patchwork print, inspired by our own heritage designs and the traditional craft of quilting, features on several styles of bag and will look great with many of your outfits.

Here, we’ll take you through some of our favourite prints in a variety of different colours.

A flay-lay shot, showing a selection of three women's trainers from the Gola X Cath Kidston collaboration

Stand Out with Red Prints

Red is a versatile colour that comes in a variety of shades, from cherry and scarlet to ruby and crimson, each representing its own feeling or emotion. An embodiment of passion and love, red is a powerful colour that will fill you with confidence. So if you want to stand out from the crowd, a striking red shoulder bag is the perfect choice for you.

Our Strawberry Garden print is a bold floral design that is sure to spark joy thanks to its beautiful hand-painted flowers and eye-catching colours. Our new Cath Kidston X Gola collection features this unique print on trainers for both adults and kids and you can also find it decorating tote bags, our satin grab bucket bags, floral dresses and homeware.

Yellow Prints for Happy Days

Contrasting with the seductiveness of red, yellow is a refreshing colour that brings energy to any look. Whether you prefer shades of honey, buttercup or mustard, accessorising with a yellow bag is a great way to help you start your day with optimism and happiness.

Our Bee & Heart print embodies this happy, optimistic feeling perfectly. A delicate print against a soft yellow background, it’s a great choice for summer. The print features on many styles of bags and accessories, including overnight foldaway bags, totes, and carryalls, and some styles are crafted from sustainable yarns.

Don’t forget about your kids’ bags too – perfect for getting your little ones back to school ready, our unicorn and rally car backpacks come in cheery yellow shades.

Three Cath Kidston backpacks for kids, with a yellow unicorn printed style in the centre

Romantic Pink Prints


From pastel and fuchsia to bubblegum and rose, pink is a playful colour that denotes romance and allure. It’s unashamedly feminine but versatile too as there are so many shades to choose from. Our new Paper Pansies and Pinball Ditsy print bags and dresses feature shades of pink that are both empowering and feminine and will really make a style statement when you wear them. Can you wear a pink bag with anything? Absolutely!

Soothing Blue and Green Prints


Blue and green are two of the most grounding colours around. But that doesn’t mean you can’t have fun with them. Bold blue hues are confident and denote trustworthiness, while muted tones offer feelings of peacefulness and tranquillity. Green, meanwhile, is associated with nature and therefore can have similar soothing effects. Like yellow, it can make us feel optimistic and positive.

Bringing calm to your wardrobe and your home, refreshing, natural shades of green are the way to go for summer. From earthy sage tones to vibrant grass and teal shades, our beautiful, nature-inspired Summer Birds print is infused with uplifting green tones. This popular print features across dresses, PJs and several styles of bag, including our versatile beauty wash bags.

Peaceful tones of sky blue are a big part of our new autumn collections and our ethereal and mystical Celestial and Peace Dragon prints are the perfect transeasonal shade to take you from summer to autumn. Team with similar tones of green for a natural and calming look.


So that’s everything you need to know about being bold and bright with your bag choices. Throw out the rulebook and do what feels right for you – whether you clash your favourite print dresses and shoulder bags or you brighten up a neutral outfit with a colourful crossbody, there’s no wrong way to have fun with your bags.