BEHIND THE DESIGNS: Cath Kidston X Moomin
Amidst a solstice-sunset palette of glowing corals, dusk-rich oranges and rosy pinks, at Cath this summer, we’ve dreamt and drawn our way to Moominvalley, for a collaboration that celebrates showing kindness, being nurtured by nature and embracing the beauty in individuality.
Moomintroll, Snorkmaiden and even Little My have been embraced with two of our most-loved heritage prints, ‘Linen Sprig’ and ‘Mushrooms’, hand-painted to add a British twist to this Finnish classic. Step into our blended world of imagination with our print designer Emma, as she takes us behind the scenes of our latest collaboration with Moomins.
When it comes to collaborations between two iconic brands, where do you start? And how do you get the balance right?
As a team, we love to brainstorm and research into the collaboration we are working on - it's always great to know the history behind the brand you are working with. This helps us decide how to fuse the two brands together. I remember we sat and watched old Moomin cartoons together as a team, it was so fun!
Moomin is iconically Scandinavian, how did you go about putting a British twist on such a Finnish classic?
We wanted to bring in some classic Cath Kidston elements into the designs, we decided to incorporate our heritage sprig roses and mushrooms, we felt these were iconic to Cath but also fitted in so well with the Moomin characters.
What was it about the Moomin stories that you felt aligned with our brand heritage and values?
We wanted to focus on the fact the Moomins love nature and are often found exploring outside. This feels very aligned to the Cath Kidston brand as we often take inspiration from nature and its beauty. We also loved the themes of kindness, supporting and nurturing those in your circle and really rooting for the underdog.