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How To Throw an Afternoon Tea for Breast Cancer Now

Here at Cath, we consider ourselves lucky to know so many women. To be made of so many women. We’re a brand built on the special blend of tenacity and the unwavering strength of the female spirit - our teams, our customers and, by extension, their families.

That means we also know breast cancer is something that affects many lives, either directly or through those we love, in fact there are around 600,000 women living with and beyond breast cancer right now in the UK alone. That’s why this year, we’ve teamed up with Breast Cancer Now – a charity delivering world-class research and life-changing care – to help create a brighter future for anyone affected by breast cancer.


We had big, big plans for their annual Afternoon Tea annual fundraising event, but like all things in 2020, we’re having to get a bit … creative in adapting them. But one things for sure – there’s never been a more important time to get involved.

The coronavirus crisis is putting a huge dent in their ability to deliver the support and progress that so many people rely on them for. By hosting an Afternoon Tea for Breast Cancer Now you can raise money they urgently need to help them carry on providing life-changing care and funding world-class research.

So … how about it? It might look a little different this year – bake sale drops on the doorstep, an afternoon e-tea, even a slice of socially-distanced victoria sponge. But, if there’s ever a time to throw a bit of tea and cake at a situation, it’s now. And all for a good cause.

Breast Cancer Now Afternoon Tea - Cath Kidston

Nothing can come between us and cake-based fundraising. So far during lockdown, we’ve played bingo, we’ve had pub nights, we’ve answered every quiz question known to mankind, so hosting an afternoon e-tea should be … well … a piece of cake.

Step 1 - Sign up for your Afternoon Tea fundraising kit

Registering for your kit is simple, just fill in the form here. Your kit will be sent out to you, packed with fundraising ideas, our very own Cath Kidston-designed bunting, and a whole host of games to play at your virtual or socially-distanced event.

Step 2 – Set up a JustGiving page:

It’s super easy and gives your guests a quick, simple way to donate what they can. We recommend asking guests to make a suggested donation to attend your eventand popping the link to your page on your social media.

Step 3 – Send out the invites:

Pick a video conferencing tool that suits you, set a time and a date and pop out the invites. Remember, people are actually salvaging their social lives somewhat at the moment, so get them out good and early.

Step 4 – Plan your games and activities

Breast Cancer Now has a whole bunch of downloadable games to inspire you – including bingo and quiz questions but feel free to get creative. What about charades? Pictionary? A sing along?

Step 5 – Get baking!

You can’t hold an afternoon tea without some baked goods. And this is where we may need to get a bit creative with the whole virtual thing because sharing is caring.

We’re thinking ‘goodie bags’ of afternoon tea delights, that can be door-step dropped, within government guidelines, to attendees before the call. You could even ask for an additional suggested donation per bag.

HIGHLY recommended bakes: scones (of course, just don’t get us started on the jam before cream debate), Victoria sponge and a good, gooey brownie.

Step 6 – Hoist up the bunting!

Be sure to download your bunting and posters to decorate your room. Top tip: if you’re hosting virtually, be sure to turn on your camera while you’re getting your bunting on so that you know your guests will be able to see your hard work.

Step 7 – Donate

A final push on promoting your JustGiving page never goes amiss. Don’t forget you can also raise funds for Breast Cancer Now by buying any Cath Kidston mug, we’ll be donating 10% of mug sales between 17th August - 17th September to support the work of our friends at Breast Cancer Now.

Step 8 – Share

We want to come too. Share your cakes, bakes and afternoon tea dates with us by using #CathKidstonxBreastCancerNow on social.

Last but not least – ENJOY

It’s been a trying year, to put it mildly. Enjoy being with those you love in any way you can. Enjoy their company and the laughter. Enjoy a good bit of cake (or two, or three).

But most importantly, enjoy the warm and fuzzy feeling of knowing you’re making a difference and helping build a brighter future for those affected by breast cancer.