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Bright Side Stories - Cath Kidston
How To Throw an Afternoon Tea for Breast Cancer Now

afternoon tea

Here at Cath Kidston, we consider ourselves lucky to know so many women and to be surrounded by so many women. We’re a brand built on the special blend of tenacity and the unwavering strength of the female spirit - our teams, our customers and, by extension, their families.

That means we also know breast cancer is something that affects many lives, either directly or through those we love. That’s why we’ve teamed up again with Breast Cancer Now – a charity delivering world-class research and life-changing care – to help create a brighter future for anyone affected by breast cancer.


Breast Cancer Now Afternoon Tea - Cath Kidston

Every year, around 55,000 people have their lives turned upside down by a breast cancer diagnosis. Together we can help Breast Cancer Now be there for them. Whether that’s offering award-winning health information that they can trust. Giving someone much-needed reassurance on their helpline or funding cutting-edge research projects led by the brightest minds in breast cancer research.

So, this August, thousands of amazing people will dust off their whisks, stick the kettle on, and hold an Afternoon Tea to raise money to support people affected by breast cancer.

So, how about it? We’re celebrating Tea & Togetherness and inviting you, our Cath Kidston community to get involved for a good cause. String up the bunting, put the kettle on and get together with friends and family.

Two hand-painted celestial print mugs on a table



There are few things we enjoy more than a spot of cake-based fundraising. Here are some tips to ensure your Afternoon Tea is a piece of cake to organise.


Step 1 - Sign up for your Afternoon Tea fundraising kit

Registering for your kit is simple, just fill in the form here. Your kit will be sent out to you, packed with fundraising ideas, our very own Cath Kidston-designed bunting, and a whole host of games to play at your event.


Step 2 - Set up a JustGiving page.

It’s super easy to set up and gives your guests a quick, simple way to donate what they can. We recommend asking guests to make a suggested donation to attend your event and popping the link to your page on your social media.


Step 3 - Plan your games and activities and get baking!

Breast Cancer Now has a whole bunch of downloadable games to inspire you – including bingo and quiz questions but feel free to get creative.

You can’t hold an afternoon tea without some baked goods. Pull out your favourite recipes or, why not try something new..

HIGHLY recommended bakes: scones (of course, just don’t get us started on the jam before cream debate), Victoria sponge and a good, gooey brownie.


Step 4– Put up the bunting and create your tablescape!

Be sure to download our bunting and posters to decorate your room. We’ve designed some beautiful Cath Kidston bunting especially for Afternoon Tea. Pick your favourite crockery and table linen – we’ll be using our new ethereal Celestial print tableware and add a beautiful vase or two of summer blooms.


Last, but not least – HAVE FUN

Enjoy being with those you love in any way you can. Enjoy their company and the laughter. Enjoy a delicious slice (or two, or three) of cake. But most importantly, enjoy knowing that you’re making a difference and helping build a brighter future for those affected by breast cancer. Save us a seat. Share your cakes, bakes and afternoon tea dates with us by using #CathKidstonxBreastCancerNow on social.



A final push on promoting your JustGiving page never goes amiss. Don’t forget you can also raise funds for Breast Cancer Now by buying any Cath Kidston mug, we’ll be donating 10% of mug sales throughout August to support the work of our friends at Breast Cancer Now.

Thank you so much for your support.