Save the Arts: Cath Kidston X National Youth Theatre
We’re delighted to introduce our partnership with the National Youth Theatre to celebrate the arts and support the next generation of performers and technicians through donations and sponsorship.
Inspired by our love of theatre and our neighbourhood in London’s West End, we have created our ‘Save the Arts’ print collection across clothing bags, accessories and childrenswear to stand up for the arts and show support for their re-opening. During periods of lockdown, our Creative Director, Holly watched friends struggle whilst their industry was the last to re-open, she also missed taking her children to live performances and seeing their faces light up when being transported into the captivating worlds presented on stage, so she worked to capture the magic in her prints for the collection.
We present this collection as a standing ovation to the arts and to all young performers, after the challenges they have faced during the past two years, beginning with sponsorship at this year’s National Youth Theatre Gala followed by donations of sales when the collection lands in store and online later this March.
Our Creative Director, Holly hand-painted a beautiful print of the National Youth Theatre’s beautiful newly redeveloped north London home, which was auctioned as part of February’s Fundraising Gala Dinner, which has so far raised over £345,000 for the charity.
The National Youth Theatre
The National Youth Theatre of Great Britain is a world-leading youth arts organisation. Established in 1956 as the world’s first youth theatre, they have nurtured the talent of hundreds of thousands of young people for over 60 years. They inspire, nurture and showcase exceptional performers and theatre technicians from Great Britain and Northern Ireland, commissioning brave and relevant new writing and reinterpreting classic stories for our time.
They showcase young talent on West End stages, in stadiums world-wide and at iconic sites both home and abroad and internationally renowned alumni include Helen Mirren, Daniel Craig, Chiwetel Ejiofor and Orlando Bloom.
The Inspiration Behind the Collection
Our Creative Director, Holly tells us in her own words the inspirations behind the collection and why it was so important to us, here at Cath Kidston.
Our Save the Arts print is based on a child's paper cut-out theatre that I saw in the V&A museum. It’s like a toy that you cut out and then make your own little theatre, which we also made for our photoshoot for the collection. The print features lovely theatrical icons and there is a heart-warming sentiment with our ‘standing ovation’ because it’s important that young people feel that.
Save the Arts is so important to Cath Kidston because everything we do as a brand is inspired by the arts, culture and paintings, so when we start a collection that is where we look. When we began designing our Spring ‘22 collections, the theatres and art galleries were closed due to the pandemic. We really missed them all and wanted to celebrate them and this became our Save the Arts collection.
I went to the National Youth Theatre when I was 18 years old until I was about 23, when I left art college. One of the great things about the National Youth Theatre is that they don’t only support actors and performers, but also the people behind the stage, whether you’re a lighting technician or want to go into production, set design, or costume, as I did.
So, it’s a really amazing place to be a part of and shows young people that there’s not only a career in being a performer within theatre, but in all the other areas too.
Even though I didn’t go into costume design as a career, one thing that I did learn was that there are all sorts of roles within the theatre for all sorts of creative people, from all different backgrounds, that’s really what the National Youth Theatre stands for.
The work of the National Youth Theatre is so important as it gives all young people the same opportunities for training so they can pursue a career in the arts with bursaries to remove any financial barriers.
Our Save the Arts Print
The energetic colour palette of the print evokes the excitement and highly illustrative nature of the theatre environment. Printed with the words ‘Everyone deserves a standing ovation’ the placement is a happy nod to the arts as well as recognition to everyone’s efforts to get through tough times, especially over the past two years.
Our London West End Print
In further celebration of the theatre industry and our neighbourhood in London’s West End, we are delighted to introduce our hand-painted London West End print. Our Creative Director, Holly sums up this wonderful print; “We created the print in greys, whites and lilac tones and then we covered it in exciting lights to celebrate the lighting up of the West End after lockdown".
Let’s Celebrate the Arts Together
We are honoured to be able to support the arts through the next generation of young performers and technicians at the National Youth Theatre, with our unique Save the Arts collection. This collection launches on the 4th April and we will be donating 5% of its sales to the National Youth Theatre from the 4th - 10th April. We present this collection as a standing ovation to the arts and to all young performers, after the challenges they have faced during the past two years.
Shop the collection with 5% of sales donated to the National Youth Theatre from 4th - 10th April.