<link rel="stylesheet" href="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/en_GB/v1656652403747/css/blog/ck-blog-navigation.css"> <link rel="stylesheet" href="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/en_GB/v1656652403747/css/blog/blog-post.css"> <section class="text-center"> <a href="https://www.cathkidston.com/en-gb/blog/blog-home.html" class="blog-lockup"> <picture> <!--Desktop Image Below--> <source media="(min-width: 1200px)" srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw8d3cddb7/blog/header/cath_blog_bright_side_lockup_desktop.png"> <!--Desktop and Tablet Image Below--> <source media="(min-width: 768px)" srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw8d3cddb7/blog/header/cath_blog_bright_side_lockup_desktop.png"> <!--Tablet and Mobile Below--> <source srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw8d3cddb7/blog/header/cath_blog_bright_side_lockup_desktop.png"> <!--Desktop Image Below with Alt text--> <img src="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw8d3cddb7/blog/header/cath_blog_bright_side_lockup_desktop.png" alt="Bright Side Stories - Cath Kidston" loading="lazy"> </picture> </a> <div class="blog-navigation"> <div class="row"> <div class="pb-4 pb-sm-0 col-6 col-sm-3"> <a href="https://www.cathkidston.com/en-gb/blog/life-and-style.html">Life &amp; Style</a> </div> <div class="pb-4 pb-sm-0 col-6 col-sm-3"> <a href="https://www.cathkidston.com/en-gb/design-studio.html">Design Studio</a> </div> <div class="col-6 col-sm-3"> <a href="https://www.cathkidston.com/en-gb/make-and-create.html">Make &amp; Create</a> </div> <div class="col-6 col-sm-3"> <a href="https://www.cathkidston.com/en-gb/blog/print-library.html">Print Library</a> </div> </div> </div> </section> <div class="container ck-blog" id="ck-blog"> <picture> <source media="(min-width: 1200px)" srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw75245896/blog/2021/April/Behind_Summer_Shoot_Blogpost_banner1.jpg"> <source media="(min-width: 768px)" srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw75245896/blog/2021/April/Behind_Summer_Shoot_Blogpost_banner1.jpg"> <source srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw75245896/blog/2021/April/Behind_Summer_Shoot_Blogpost_banner1.jpg"> <img src="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw75245896/blog/2021/April/Behind_Summer_Shoot_Blogpost_banner1.jpg" alt="Behind the scenes of Cath Kidston summer 2021 shoot - picnic table" loading="lazy"> </picture> <div class="row pt-3 pt-sm-5"> <div class="text-center col-12 col-sm-6 text-sm-right middle-blog-1"> <h6 class="ck-blog-title">The Art Of Improvising: Behind The Scenes of Summer At Cath</h6> <p>The art of improvising. It’s one of the quirks and perks of being British. An innate ability to find summer in months of non-stop rain. The fun in the unfortunate. All it takes is a bit of imagination and the optimistic pursuit of joy, no matter what. Some call it eccentric, we call it the British summertime. Traditionally unpredictable. Infamously fickle.</p> <!--Social--> <div class="b-social p-4 p-sm-5"> <div class="b-social-wrapper"> <a class="b-social-item" href="https://www.facebook.com/CathKidston/" target="_blank" rel="noreferrer noopener" aria-label="CathKidston Facebook"> <svg xmlns="http://www.w3.org/2000/svg" width="13" height="20"> <path fill-rule="evenodd" d="M12.539 3.475H9.125c-.403 0-.856.492-.856 1.152v2.292h4.27v3.267h-4.27v9.812H4.243v-9.812H.589V6.919h3.654V4.997C4.134 2.341 6.255.105 8.975.001c.05-.003.1-.003.15-.003h3.414v3.477z"></path> </svg> </a> <a class="b-social-item" href="https://www.instagram.com/cathkidston/" target="_blank" rel="noreferrer noopener" aria-label="CathKidston Instagram"> <svg xmlns="http://www.w3.org/2000/svg" width="20" height="20"> <path fill-rule="evenodd" d="M16.04 9.995a6.049 6.049 0 0 1-6.047 6.051 6.048 6.048 0 0 1-5.938-7.214H-.011v8.042a3.124 3.124 0 0 0 3.123 3.124h13.757a3.125 3.125 0 0 0 3.126-3.124V8.832h-4.068c.076.384.113.774.113 1.163m.829-10.003H3.112A3.125 3.125 0 0 0-.011 3.118v3.387h5.063a6.048 6.048 0 0 1 9.878 0h5.065V3.118a3.127 3.127 0 0 0-3.126-3.126m1.529 3.864a.56.56 0 0 1-.558.558h-1.678a.56.56 0 0 1-.558-.558V2.177a.56.56 0 0 1 .558-.56h1.678a.56.56 0 0 1 .558.56v1.679zm-4.686 6.139a3.721 3.721 0 1 0-7.443 0 3.721 3.721 0 1 0 7.443 0"></path> </svg> </a> <a class="b-social-item" href="https://twitter.com/Cath_Kidston" target="_blank" rel="noreferrer noopener" aria-label="CathKidston Twitter"> <svg xmlns="http://www.w3.org/2000/svg" width="21" height="18"> <path fill-rule="evenodd" d="M20.431 2.478a8.27 8.27 0 0 1-2.409.677A4.306 4.306 0 0 0 19.866.773a8.27 8.27 0 0 1-2.664 1.045A4.135 4.135 0 0 0 14.141.459c-2.368.056-4.245 1.98-4.193 4.3 0 .329.036.657.108.977C6.645 5.542 3.488 3.9 1.413 1.24a4.366 4.366 0 0 0-.569 2.164 4.34 4.34 0 0 0 1.867 3.583 4.073 4.073 0 0 1-1.897-.539v.055c-.032 2.007 1.368 3.766 3.365 4.221a4.129 4.129 0 0 1-1.895.074c.509 1.721 2.089 2.927 3.919 2.988a8.287 8.287 0 0 1-6.206 1.782 11.638 11.638 0 0 0 6.428 1.935c7.712 0 11.931-6.557 11.931-12.246a9.37 9.37 0 0 0-.014-.557 8.686 8.686 0 0 0 2.1-2.227"></path> </svg> </a> <a class="b-social-item" href="https://www.pinterest.com/cathkidston/" target="_blank" rel="noreferrer noopener" aria-label="CathKidston Pinterest"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="22"> <path fill-rule="evenodd" d="M15.903 6.38C15.342 2.27 11.291.177 6.97.667 3.554 1.054.148 3.847.008 7.845c-.088 2.437.599 4.267 2.892 4.781.993-1.779-.321-2.167-.525-3.455-.844-5.264 6.004-8.862 9.588-5.182 2.485 2.548.849 10.382-3.151 9.567-3.832-.778 1.876-7.013-1.182-8.238-2.485-.995-3.807 3.043-2.625 5.05-.694 3.452-2.182 6.702-1.579 11.03 1.956-1.435 2.613-4.18 3.151-7.044.984.605 1.51 1.23 2.761 1.327 4.617.363 7.2-4.662 6.565-9.301z"></path> </svg> </a> <a class="b-social-item" href="https://www.linkedin.com/company/cath-kidston-ltd/" target="_blank" rel="noreferrer noopener" aria-label="CathKidston Linkedin"> <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19"> <path fill-rule="evenodd" d="M18.692 18.998h-3.807a.306.306 0 0 1-.306-.307v-5.972c0-1.671-.123-2.949-1.674-2.949-1.424 0-1.979.797-1.979 2.844v6.077a.307.307 0 0 1-.305.307H6.814a.309.309 0 0 1-.308-.307V6.409c0-.169.139-.307.308-.307h3.651c.17 0 .308.138.308.307v.799c.686-.751 1.818-1.41 3.35-1.41 4.297 0 4.876 3.111 4.876 6.156v6.737a.307.307 0 0 1-.307.307zM2.515 5.038a2.521 2.521 0 0 1 0-5.04 2.522 2.522 0 0 1 2.517 2.52c0 1.389-1.13 2.52-2.517 2.52zM.608 6.102h3.815c.168 0 .305.138.305.307v12.282a.307.307 0 0 1-.305.307H.608a.307.307 0 0 1-.307-.307V6.409c0-.169.137-.307.307-.307z"></path> </svg> </a> </div> </div> <!--Social--> </div> <div class="text-center col-12 col-sm-6 text-sm-left middle-blog-2"> <div class="ck-image-1"> <picture> <source media="(min-width: 1200px)" srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw7e6943b5/blog/2021/April/Behind_Summer_Shoot_Blogpost_makeupartist.jpg"> <source media="(min-width: 768px)" srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw7e6943b5/blog/2021/April/Behind_Summer_Shoot_Blogpost_makeupartist.jpg"> <source srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw7e6943b5/blog/2021/April/Behind_Summer_Shoot_Blogpost_makeupartist.jpg"> <img src="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw7e6943b5/blog/2021/April/Behind_Summer_Shoot_Blogpost_makeupartist.jpg" alt="Behind the shoot of Cath Kidston Summer collection" loading="lazy"> </picture> </div> </div> </div> </div> <div class="container pt-3 pt-sm-5 text-left ck-blog text-center" id="ck-blog-2"> <p>&nbsp;</p> <p>We wanted to capture that for Summer, that quintessential British spirit and the summer moments we all relate to. The picnic, the seaside, the truly terrible weather – all with a twist of the unexpected. And shooting safely during Covid-times, it was the same spirit that helped us build our campaign.</p> <section class="text-center pt-5 ck-blog"> <div class="main-articles"> <div class="row"> <div class="col-12 col-sm-6"><img alt="Floral Candles - Cath Kidston" src="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dwa93d8366/blog/2021/April/Behind_Summer_Shoot_Blogpost_polaroids.jpg" title="" /></div> <div class="col-12 col-sm-6 my-auto"> <div class="main-articles-copy pt-3"> <div class="text pt-4"> <p>Imagine flicking through an old family album. A polaroid here, a printed instant there. The camera balanced on a window ledge or shelf and the dash to get in frame before the timer ran out. Pages and pages of the same memories, just through different eyes. This was how we created summer, a play on perspectives and perspective. Capturing scenes in a way that allowed us to shoot safely and keep distance but create intimacy and emotion.</p> </div> </div> </div> </div> </div> </div> </section> <p class="pt-2">&nbsp;</p> <div class="container pt-3 pt-sm-5 text-left ck-blog text-center" id="ck-blog-2"> <p>The shoot setups became lively vignettes full of narrative. Rooms in a house. Or scenes, somehow. And our models were such wonderful, warm personalities, they brought that story to life. The picnic table was the real focal point, with our community popping in and out, seeing them all around that table - it became the heart of our home.</p> </p> <p class="pt-2">&nbsp;</p> </div> <div class="container"><picture> <!--Desktop Image Below--> <source media="(min-width: 1200px)" srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw8271fc47/blog/2021/April/Behind_Summer_Shoot_Blogpost_banner3.jpg" /> <!--Desktop and Tablet Image Below--> <source media="(min-width: 768px)" srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw8271fc47/blog/2021/April/Behind_Summer_Shoot_Blogpost_banner3.jpg" /> <!--Tablet and Mobile Below--> <source srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw8271fc47/blog/2021/April/Behind_Summer_Shoot_Blogpost_banner3.jpg" /> <!--Desktop Image Below with Alt text--> <img alt="behind the scenes of cath kidston summer shoot - model in bath tub" loading="lazy" src="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw8271fc47/blog/2021/April/Behind_Summer_Shoot_Blogpost_banner3.jpg" title="" /> </picture></div> </div> <!-- Section 3 END--> <div class="container pt-3 pt-sm-5 text-left ck-blog text-center" id="ck-blog-2"> <p>&nbsp;</p> <p>So, get ready to take your seat at our picnic table – we saved you a seat - piled with our jolly summer homewares, and everyone in their sunshine-ready best.</p> </p> </div> </div> <div class="container pt-3 pt-sm-5 text-center ck-blog"> <div class="row"> <div class="col-12 col-sm-6 pb-3"> <picture> <source media="(min-width: 1200px)" srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw11fa6d9e/blog/2021/April/Behind_Summer_Shoot_Blogpost_table.jpg"> <source media="(min-width: 768px)" srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw11fa6d9e/blog/2021/April/Behind_Summer_Shoot_Blogpost_table.jpg"> <source srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw11fa6d9e/blog/2021/April/Behind_Summer_Shoot_Blogpost_table.jpg"> <img src="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dw11fa6d9e/blog/2021/April/Behind_Summer_Shoot_Blogpost_table.jpg" alt="Behind the scenes of the cath kidston summer shoot - picnic tablescape" loading="lazy"> </picture> </div> <div class="col-12 col-sm-6"> <picture> <source media="(min-width: 1200px)" srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dwc9834750/blog/2021/April/Behind_Summer_Shoot_Blogpost_picnicsketch.jpg"> <source media="(min-width: 768px)" srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dwc9834750/blog/2021/April/Behind_Summer_Shoot_Blogpost_picnicsketch.jpg"> <source srcset="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dwc9834750/blog/2021/April/Behind_Summer_Shoot_Blogpost_picnicsketch.jpg"> <img src="https://www.cathkidston.com/on/demandware.static/-/Library-Sites-ckidst-content-global/default/dwc9834750/blog/2021/April/Behind_Summer_Shoot_Blogpost_picnicsketch.jpg" alt="Layering up of Cath Kidston summer picnic shots" loading="lazy"> </picture> </div> </div> <div class="container pt-3 pt-sm-5 text-left ck-blog text-center" id="ck-blog-2"> <p>&nbsp;</p> </div> </div> </div> </div> </section>