The whirlwind of back to school has begun and this year our fun loving animal character rucksacks and pretty prints are better than ever!  Discover what some of your favourite Mummy bloggers and their little ones are loving from the class of 2017…



Lauren from @aspiringkennedy has been practicing the first day of school with her little girl Viola and she’s picked up everything she needs for the big day. She’s going to be rocking our ROARsome Lion backpack, and as her brother Harrison has got a couple of years until he can join her, he’ll be at home in our super Safari Animal jimjams using our mini Elephant rucksack for all his toys.



Louise Pentland is already swooning over all the back to school bits in the shops, and her little learner Darcy has gone mad for our Pets Party print! A group of guinea pigs with every accessory imaginable sits pretty on backpacks, satchels, lunch bags and stationery.


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Emilia and Eduardo are so excited for school they keep trying on their new backpacks! Anna Saccone’s little girl has definitely inherited her mums fantastic style, as she’s picked out our Safari Animals expandable rucksack (a brand new shape for 2017). Little Eduardo has dared to go for our dragons print you’ll find across lots of bits for back to school and even clothes for baby!


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Hannah Michalak’s little boy Grayson is starting pre-school this year and we think an animal lover like him is sure to grow up to be a zoologist! He’s chosen our Safari Animals bomber jacket and our feisty Dragon backpack.


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Claire from this @thislittlehouse_ says her two little boys can’t stop talking about starting school and nursery, and with bags like these who can blame them! Heading straight for the novelty bags with our lovely Lion and our friendly fire breathing dragon, these two will be the fiercest on the playground.